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Tony's Chocolonely

Insight: Tony's doesn't spend money on paid media. They use their eccentric brand and people's desire to do good to fix the chocolate industry.

Idea: Tony's wants their chocolate bars to start a conversation and tell the whole story, so that everybody craves change.

AD/CW: Arman Farsad & Andres Villa

Bronze Addy Winner - Online/Interactive Campaign 

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