Copywriter: Madelyn Thomas
Art Director: Andres Villa
Everyone's a comedian when it comes to Venmo captions. Paying people back isn't always fun, but the modern take on exchanging money is revolutionizing that notion. Here, paying back is fun!
Copywriter: Madelyn Thomas
Art Director: Andres Villa
Everyone's a comedian when it comes to Venmo captions. Paying people back isn't always fun, but the modern take on exchanging money is revolutionizing that notion. Here, paying back is fun!
Copywriter: Madelyn Thomas
Art Director: Andres Villa
Everyone's a comedian when it comes to Venmo captions. Paying people back isn't always fun, but the modern take on exchanging money is revolutionizing that notion. Here, paying back is fun!
CW/AD: Andres Villa
Insight: Despite having immense pride in their traditions and oral stories, Mexican Americans are among the least likely of any Latin American subgroup to pick up a book and read.
Idea: By combining the pride Mexican culture with Penguin Books, Mexican Americans and our brand can come together and build a relationship on something they both have in common: the stories they tell.
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