Challenge:How can Jiffy Lube use media to combat the shifting consumer demographics and psychographics, and create a presence among millennials while retaining the boomer audience?
Insight: Millennials prioritize their personal well-being, far beyond just physical health.
Big Idea: Your car is an extension of yourself. Maintaining your car is an extension of your own self care
Team Members: Alyssa Dancel, Andrea Guevara-Gresch, Andres Villa, Bianca Ocampo, Candice Joseph, Christine Liu, Cindy Jodesty, Estefania Monarrez, Jesus Sonny Belleza Jr, Ricardo Villegas, Sang Le, Tommy Vu, Tracy Okafor
*MAIP VEP X Mindshare Campaign Finalists
This Campaign is a MAIP VEP 2020 Project, which is an immersive summer program for fellows to apply skills and knowledge that were taught to them during Phase 1 and 2 of the MAIP VEP program. Mindshare provided my team the task to develop a media plan to be judged by agency professionals for a winner.